Sales emails are often written, designed, and implemented by individual sales agents. They receive little support or guidance, which is unacceptable. Sales emails should receive the same attention and effort as marketing emails.
Many B2B businesses who do trust email marketing don’t realize that it can also be a great way to convert leads into customers.
If you want better results from your sales emails, then follow these suggestions.
The subject line is important
You may have deleted several emails that you never opened, most likely because the subject lines were unattractive or they didn’t appeal to you. You’re doing your business no good if you use bad subject lines.
hey can bore people, or even scare them because it looks like they are about to download something scary. Write a specific title and avoid being pushy.
You should personalize the subject lines by adding the recipients’ names. Use a subject that is related to something you discussed with the recipient, or that indicates what you would like to discuss. You can also refer to an objective you know the recipient wants to achieve.
If you are sending an email to a mobile phone audience, as is the case today, then it’s likely that your subject line will only contain a few words.
Avoid words such as “free”, “sale”, and “discount”, which all scream spam. Try different subject lines to see which ones get the most attention. The opening rate will be a useful metric in this situation.
Optimize your email campaigns by improving the emails that have a higher opening rate and removing those with a lower one. You can run A/B testing with different subjects. Focus on the subject to get that first conversion.
Orientate the email to the recipient
Don’t start your presentation or explanation with a too formal, conventional tone. Most people will stop reading if they find it too generic. You won’t get a second date or a sale.
Show that you understand your contact’s needs by focusing on their goals.
Mention the recent positive news about your business, your blog posts or, if they have downloaded an ebook, give them more information about that topic.
Do not stalk them as if you were a desperate ex-boyfriend. Just make them happy that you spent time with them.
Direct your attention to the main point
Try to reduce the number of words in your message. Try to reduce the number of words in your email by reading it several times. This is a creative way to use fewer words.
Use email to introduce valuable information or articles on your website. You can also use it as an introduction to a phone call.
You can give contacts the option of clicking if they wish to learn more. This will also provide them with more permanent marketing content.
Avoid mistakes by doing thorough research
Your email will be viewed as untrustworthy if it contains typos, broken hyperlinks, poor grammar, and other signs that you rushed or got things wrong. If they do not trust you, then they will not buy from you.
If your message is filled with errors, you won’t get the credibility that serious companies demand. Take the time to read, reread and only post your message when it is perfect.
Do not be confused and tell the users what they want
Don’t make them guess what you want. They already know. Be clear about your goal with this email. Are you asking them to end a meeting? Visit your website. Ask for what you want.
Explain how to use the tools to schedule meetings easily by sharing your agenda. Make it as simple as possible.
It is important to be on time
When should you send these fantastic emails? The truth is that no time guarantees success. It all depends on the person who you are communicating with.
Many studies have been done to analyze the timing of marketing and sales emails. It all depends on who you are contacting. You should test different times to find out what works for you.
Analyze everything that occurs
Data will give you a much more accurate picture of what is working in your email marketing campaigns. A CRM can be a valuable tool to gain insight into your email campaigns.
It allows you to track emails opened, schedule emails and create sophisticated templates. It’s also free, so there is no reason not to use it.
Need help improving your sales emails? The marketing team at Digital Specialist can assist you. Contact one of our experts to discuss your requirements.