The European Union launched General Data Protection Regulation (GDPR) to replace the 1995 Data Protection Directive and strengthen the data protection regulations. GDPR-friendly marketing means you need to collect, store, and process data according to the guidelines set by GDPR. In the case of orthopedic surgeons, whether you build your orthopedic surgeon database or buy it from data providers, you need to ensure you obtain the data with the owners’ consent and do not let any third-party service exploit the data. The main purpose of GDPR is to safeguard people’s interests and prevent their personal information from being misused.
How important is consent?
Consent is paramount in any form of marketing. Before you start collecting the data, you need to inform your to-be subscribers how their data will be used, what kind of emails you will send, and how your emails will benefit them. Give them a choice to opt-in voluntarily. Pre-checking the box that agrees to opt-in or using the subscribers’ data for purposes other than the ones mentioned violates the GDPR.
Top GDPR-compliant strategies to increase your subscriber count
- Offer value in every email you send
While signing up for your orthopedic surgeons email list, subscribers provide valuable and sensitive details. You need to ensure your emails offer great value in exchange for this information. Make sure to state the benefits, incentives, and discounts they will get from your emails.
- Send transactional emails
While it is common to send emails to promote a newly launched product, sending emails triggered by an action the subscribers performed or did not perform is more useful. A potential customer may have reached the last stages of the sales funnel but may refrain from buying for various reasons. Sending an email as a reminder can prompt them to complete the purchase, and you can use this opportunity to guide them to browse your other products gently.
- Encourage referral programs
People tend to rely on the feedback of someone they know while making a major purchase. Your orthopedic surgeon marketing list may contain the data of a prospective customer who is part of a vast network of surgeons. You can tap into a goldmine of contacts by offering incentives to your new or existing subscribers for every referral that converts.
Best practices to stay relevant to your subscribers
- Always include an unsubscribe button in every email
Allow the subscribers to opt out of the email list of orthopedic surgeons if they no longer want to receive your emails. It might seem like your subscriber count will decrease if you let them go, but it has unseen benefits for your email marketing campaigns.
If you continue to send emails to uninterested subscribers, they can get irritated and mark you as spam. Once labeled a spammer, your internet service provider can blacklist you and prevent you from sending more emails. You end up losing your domain’s credibility and delaying your email campaign’s progress. It is in your best interest to continue providing useful content to your existing subscribers and
- Be transparent in your approach
Provide the subscribers access to their data and let them view, modify, delete, or export their personal details. You need to use simple language and be clear and upfront about how you intend to use the data.
- Communicate every action
Inform your subscribers about every change in your privacy policies. They will not know about the updates unless you visibly state them.
What do you gain from Healthcare Mailing’s orthopedic surgeons email address?
Healthcare Mailing’s data authentication processes are unique and can put clients in contact with highly renowned orthopedic surgeons. The data is thoroughly verified according to GDPR, is stored securely, and is safe from unauthorized access. Take a look at the top benefits of our email lists-
- Your email campaign can attain 90% deliverability which means that your emails reach the right subscribers’ inboxes.
- Our database is updated every 45 days with the latest and most recent details, replacing repetitive and redundant information.
- We provide credit replacements if you find duplicates or irregularities exceeding the minimum limit.
- You get the data delivered in .xls and .csv files, formats that integrate seamlessly into your CRM and require no technological expenditure.
Healthcare Mailing collects data that is minimal and relevant under the GDPR. We can justify the data we collect and ensure the subscribers are aware of the purpose it serves. Our quality orthopedic surgeon contact database can help clients gain more subscribers leading to better conversion rates.
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