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Jojoy Toca Boca: Bringing Joy and Creativity to Kids’ Playtime


In the world of children’s digital entertainment, one name has consistently stood out for its commitment to creativity, playfulness, and meaningful learning experiences. That name is Toca Boca, and at the heart of its success is the visionary Jojoy, the creative force behind this extraordinary company. Toca Boca, with its innovative mobile apps, has redefined how children play and learn in the digital age.

The Journey of Toca Boca

Toca Boca was founded in 2010 by Bjorn Jeffery and Emil Ovemar, but it was Jojoy, who joined the company later, that played a pivotal role in shaping its creative direction. Toca Boca’s journey started with a simple yet revolutionary idea: that children should have the freedom to play and explore in a digital world just as they do in the physical world.

The Toca Boca Philosophy

At the heart of Toca Boca’s philosophy is the belief that play is a universal language that transcends cultural and language barriers. Jojoy and her team sought to create a digital playground that fosters creativity, imagination, and learning in a fun and intuitive manner. This vision gave birth to a series of interactive mobile apps that are designed to engage, educate, and entertain children.

Interactive Play

One of the defining features of Toca Boca apps is their open-ended and interactive nature. Unlike traditional games with rigid goals, Toca Boca apps provide children with virtual environments and characters that encourage free play and experimentation. Whether it’s building a treehouse, running a hair salon, or exploring a mini-world, Toca Boca apps allow kids to be the architects of their playtime.

Safe and Ad-Free

In an age where concerns about children’s online safety are paramount, Toca Boca has created a secure and ad-free environment for kids. Parents can rest assured that their children are interacting with content that is safe, devoid of advertisements, and devoid of in-app purchases. This commitment to child safety has made Toca Boca a trusted choice for families worldwide.

Educational Benefits

Toca Boca apps are not only about play; they are also designed to be educational. Each app encourages creativity, problem-solving, and critical thinking, making them valuable tools for early childhood development. For example, the Toca Kitchen app allows children to explore their culinary skills and experiment with various food combinations, teaching them about ingredients and cooking in a fun way.

Diverse and Inclusive Content

Jojoy Toca Boca believes in the importance of diversity and inclusion, and this commitment is reflected in their app characters and storylines. Children can explore various cultures and backgrounds, fostering empathy and understanding. This inclusivity is a testament to Toca Boca’s dedication to creating a more open-minded and accepting generation of young people.

Awards and Recognition

Toca Boca’s innovative approach has earned the company numerous awards and accolades. Their apps have received recognition for their design, educational value, and commitment to child safety. Awards and nominations from organizations such as Common Sense Media, Parents’ Choice Foundation, and Webby Awards showcase Toca Boca’s dedication to excellence.


Jojoy Toca Boca has had a profound impact on the world of children’s digital entertainment. Through her dedication to creativity, innovation, and the educational well-being of children, Toca Boca has created a digital playground that not only engages young minds but also fosters a sense of wonder and exploration. In a world where children are increasingly drawn to screens, Toca Boca’s commitment to safe, creative, and interactive play offers a beacon of hope for parents and children alike. Jojoy and her team continue to inspire and bring joy to kids’ playtime, leaving an indelible mark on the world of children’s digital play.


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