By Who doesn’t wish to see their website on the first page of Google? Nowadays, with the growing technology, there is tough competition among online businesses to rank on top. No matter whether you are a small business owner or a leading search engine optimisation company, SEO impacts your business in every way.
The fact is most digital marketing agency Adelaide still lack in following proper SEO practices when it comes to website optimisation. If you want to know the best-proven tips to optimise your website, then you have come to the right place. We have listed the top 10 tips with detailed and thorough research that really work great for website optimisation.Â
1. Target Relevant KeywordsÂ
Keyword research is the base of SEO. It’s all about using the right keywords with proper density without making content stuffed. Using relevant keywords makes content more approachable to readers because most of readers search by specific keywords. There are generally primary and secondary keywords in the content. Â
The primary keyword is mainly focused in brand identity or the product or service of the website, while the secondary keyword is basically related to the business which can be randomly used throughout the content.Â
2. Post Original Content on WebsiteÂ
If you want your target readers to stay on your website, then you must focus on posting original and relevant content on your website. It should be relevant to the business and must meet the audience’s perspective. People search for solutions over the internet so your website must provide desired services or problem solutions according to visitor’s needs. Â
3. Format your Content According to Search EnginesÂ
Posting good content just doesn’t work if it’s not in the correct format, according to SEO. There are certain principles that helps to rank content in the SERP. According to experts, targeting featured snippets performs really well in improving website rank. For further formatting and content optimisation, you can also use keyword analyser tools like keyword magic tool to make content more useful and improve its SEO.Â
4. Optimise Page Title and Meta DescriptionÂ
The page title and meta is the first thing that visitor sees on Google when they search for specific content. The meta description is obviously short, but it has the power to decide whether visitors will stay or skip your website. Always keep your website meta description under 160 characters, and make sure to include keywords in it with a short brief about your website service. Â
5. Use Short and Informative URLsÂ
Your website should have a clean and user-friendly URL that is easier to crawl by Google. So, here is, what you can do is just keep your URL within 60 characters and be clear and concise. The easy and readable URL can be easily remembered by the visitor and understand the business more quickly.Â
6. Get Backlinks From High-reputed WebsitesÂ
External links or backlinks affect local SEO because links from high-quality websites can really create a good impression and help to rank well. This can be done by using backlink tools which help with link building. This is a really easy and simple process, just make a list of your top competitors, or you can also approach experts to write guest posts for your business.Â
7. Optimise Website Load SpeedÂ
Visitors hate slow websites; no matter how good your website performs or how beautiful it looks, if it’s not loading in 2 to 3 seconds, then you might lose your visitor. Website speed optimisation can be done using the site audit tool like page speed insights or Google master. Â
This tool gives detailed reports on how you can improve your website speed. It also includes fixing broken links, image compression, removing unused CSS and much more.Â
8. Optimise Website GraphicsÂ
We all love colourful graphics and animations, and so does visitor. If your website has high-quality images and graphics, then make sure you optimise it on a regular basis to maintain the healthy SEO of the website. It includes using the right image size and format and placing the images in the right position. Always check your mobile for responsiveness for mobile and desktop view.Â
9. Perform Regular Site AuditsÂ
It is important that your website is functioning properly and is user-friendly. Google algorithms and other things keep on changing with evolving business requirements. Performing regular site audits helps to fix the website issues such as broken links, 404 pages, page speed, and many other factors. This can be done by the site audit tool, and you just need to enter your page source URL and crawl. Â
10. Always Keep an Eye on CompetitorsÂ
We can see plenty of websites with similar content and business providing the same service. Hence, it leads to tough competition to rank on Google. The best thing you can do is to keep an eye on competitors’ moves to stay updated with the important market changes and what you can do with your website to improve SEO. Â
For this, you can use an organic research tool or market research tool to identify how much visitors your competitors is getting, who the visitors are, and what are their traffic channels. Â
Conclusion:
In the end, learning never stops when it is about SEO. Every website needs regular audits and improvements to rank top in Google. You must keep updating your best SEO agency Adelaide according to Google algorithms and SEO trends to stay on the first page of SERP. If you find your website is hard to use or have any issues or you notice a sudden decrease in your visitor, then you must look into these things and perform website optimisation.
